Food and Beverage Research Specialists
TURF analysis, also known as Total Unduplicated Reach and Frequency is an analysis technique that is used to calculate the unduplicated reach of a product line or a range of products. It is a very common technique that is used in market research to assess the combination of products that will ensure maximum reach and frequency of purchase. The basics of TURF analysis are focused more on reach than frequency. We believe in adding a layer to extend the baseline reach analysis into a more real-world view that incorporates purchase frequency.
DISCREET CHOICE MODELING
Discrete Choice Modeling is a powerful analytic technique for understanding what customers want and why they buy. The modeling technique reveals the relationship between the probability of choosing an alternative and the attributes or benefits that characterize that alternative.
DCM is especially effective for Product or service optimization, Pricing strategy, Demand forecasting for new products, Market segmentation, Understanding competitive markets.
Today's consumer has more power at their finger tips to make better, more personal choices than ever. We connect brands with consumer needs to drive growth.
By gaining a thorough understanding of your challenges and ultimate needs, we provide valuable insights as to what is holding your business back from realizing its potential and devise creative, custom plans to capture consumers who are more in control of their purchase decisions than ever before.
Think of us as a fresh lens for which to view your business, utilizing your existing data and gathering new information. Combining our observations with your experience leads to winning strategies and tactics.
BUYER REACTION STUDIES
With the latest in questionnaire technology, we can capture your customers feedback in a multitude of ways. From in person, tablet based research, to QR Code Survey Links, to old fashioned pen and paper... whatever better fits the needs of your company and your consumer. All of our buyer reaction studies include the Net Promoter Score and references.
Price Modeling and Optimization
There are many different methodologies and tools to use that can point you in the right direction as far as price/value perception, and we have experience with all of them.